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[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? These tools provide a simple numerical snapshot, but their simplicity is also their Achilles heel.
TextAnalytics Tools. What Are TextAnalytics Tools? In simple terms, textanalytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructureddata from customer feedback, online reviews, customer support chat, etc. But, How Do TextAnalytics Tools Work?
While both deal with analyzing text, they serve different purposes. First, What is TextAnalytics? Text analysis , also known as text mining, is the process of extracting useful information from unstructuredtextdata. But whats the difference between the two? Lets discuss them in detail.
Your NPS or CSAT scores give you a snapshot of your customer sentiment, but is that enough? With the help of key driver analysis, you can find out exactly which elements (like pricing, product quality, customer support) drive key CX metrics like NPS or CSAT. Then, analyze customer feedback with textanalytics to find recurring themes.
Let’s take the example of NPS surveys. SurveySensum Text Analysis breaks down large chunks of textual data into easily understandable and recognizable patterns. It tags all the unstructureddata into categories and sentiments making it easy for you to identify the most common themes. Leverage Automation.
Sentiment analysis is the process of analyzing open-ended feedback using AI technologies like natural language processing, machine learning, and textanalytics. It is part of a great umbrella of text mining called text analysis. What is Sentiment Analysis?
Step 3: Identify Key Drivers of Customer Satisfaction Visualization is not just about knowing your NPS score – its about understanding why your score is what it is. Leverage textanalytics and AI to filter and categorize open-ended responses for better analysis. Solution Define key VoC KPIs such as NPS, CSAT , and CES.
Comparison Table of the Top 15 SurveyMonkey Alternatives & Competitors in 2025 SurveyMonkey Alternatives Features Free Trial Free Version Pricing G2 Rating SurveySensum Inbuilt survey templates Provide AI-enabled textanalytics Powerful dashboard for quick view analysis Enables integration with HubSpot, Zendesk, and more.
The textanalytical feature produces very generic output and often you need to manually create tagging rules for future feedback. . It does not have enough analytical features for reports outside individual surveys. . NPS, CSAT, and CES – Qualtrics and Medallia G2 Ratings. NPS, CES, CSAT surveys and more.
And Deborah Campbell, VP of insights at Verizon, adds, “It’s not about chasing the number (NPS), it’s about understanding what our customers want and need from us.”. While unstructureddata like this may appear to defy quantification, that’s not actually the case. AI-based TextAnalytics.
What is Medallia – Platform Overview Medallia is an experience management platform that uses experience data points called signals to help drive growth. This AI-enabled experience management solution helps you identify top customer sentiments from unstructureddata with its text analysis and gives you actionable insights.
While it can be challenging to extract clear insights from this unstructureddata, social listening tools help track trends and understand customer sentiment. Thats where textanalytics software shines. By combining social media insights with other metrics, you gain a broader view of your brand perception.
Unified Unstructured Feedback Analysis AI-powered textanalytics processes unstructureddata from both VoC and market research, identifying themes and patterns that inform both short-term fixes and long-term strategies.
From NPS to VoC, AI has transformed how we look at and act on customer experience. Lesson #5 Revisited: Youve Got to Know and Use NPSEven in the Age of AI NPS remains a cornerstone of customer loyalty measurement. Writing this series has been one of the most energizing projects of my career. Check out the complete series below!
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