Remove NPS Remove Touchpoint Remove Unstructured Data
article thumbnail

Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. It is widely used in academic research, social sciences, market research, and business intelligence to process text-based data.

article thumbnail

What is customer experience optimization? (+3 actionable tips)

Zendesk

Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. CX leaders and their teams must be empowered to deliver excellent experiences at every customer touchpoint. What is customer experience optimization? on a scale of 0 to 10.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Marketing Strategies to expand your CX Strategy

SurveySensum

Their strategy drills down to fine details as to how the customer would be served at each touchpoint — both online and offline. Let’s take the example of NPS surveys. SurveySensum Text Analysis breaks down large chunks of textual data into easily understandable and recognizable patterns. Leverage Automation.

article thumbnail

15 Best SurveyMonkey Alternatives & Competitors [2025]

SurveySensum

Qualtrics Allows closed-loop follow-ups Collect data from different sources Generate real-time insights into CX Contact to know the pricing details 4.4 SurveySparrow Enables offline and online data collection Automated no-code chatbots Business $99/month Enterprise $499/month Elite Contact for more information 4.4

article thumbnail

Top Customer Satisfaction Survey Companies of 2025

InteractionMetrics

Their in-depth analysis of unstructured data and verbatim feedback provides valuable insights. Amplitude Research Amplitude Research offers full-service survey administration and diverse customer research surveys, including net promoter score (NPS) and client testimonials.

article thumbnail

Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Heres how they overlap. Heres a step-by-step guide to integrating text and sentiment analysis into your CX strategy.

article thumbnail

Get a Better (More Accurate) Customer Satisfaction Survey—Your Questions Asked and Answered

InteractionMetrics

That’s because the best surveys are customized for your customers, your company and the specific touchpoints you are testing. Net Promoter Score (NPS) is a commonly used customer feedback metric that’s based on the question “how likely are you recommend us to a friend or colleague?” NPS is based on one question on a 0-10 scale.