A History of Brand and Customer Experience (Part 1 of 2)
PeopleMetrics
OCTOBER 31, 2014
It becomes more informed with every touchpoint, and it continues as long as the customer engages with your company. The circumstances of Nike’s climb to global recognition—the University of Oregon, Bill Bowerman, the Michael Jordan mythos—are unique and impossible to replicate. Let me confess: Nike’s brand is a loaded example.
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