A History of Brand and Customer Experience (Part 1 of 2)
PeopleMetrics
OCTOBER 31, 2014
The circumstances of Nike’s climb to global recognition—the University of Oregon, Bill Bowerman, the Michael Jordan mythos—are unique and impossible to replicate. Nike built an image-driven brand well before our current information-saturated, mobile-driven, social-media world. Let me confess: Nike’s brand is a loaded example.
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