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CX was the walk, or the ultimate proof of the company’s value to customers. . The circumstances of Nike’s climb to global recognition—the University of Oregon, Bill Bowerman, the Michael Jordan mythos—are unique and impossible to replicate. The Difference Between You and Nike. Let me confess: Nike’s brand is a loaded example.
Looking to start a new venture, the brothers—grandsons of Dutch immigrants—started serving espresso from a pushcart by the railroad tracks in downtown Grants Pass, Oregon. Martin memorized customers’ names and their drink orders and got to know them on a personal level.
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