Remove Pennsylvania Remove Touchpoint Remove Voice of the Customer
article thumbnail

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

While CRMs essentially capture transactional sales data and record details about a customer or account, they do not inherently reveal the customers' true sentiment and perceptions when interacting with your brand at different touchpoints. System Harmony. Talk to David. P.S. What did you think of this blog post?

CEM 84
article thumbnail

7 Customer Success Mentors Share Ways to Improve “Customer Success as a Culture”

ClientSuccess

2) From : Ashley Correll , Chief Operating Officer | Company : Beyond Insurance | Location : King of Prussia, Pennsylvania. We’re located in Pennsylvania, Georgia, Colorado, Texas and New Jersey so having open communication and a central “hub” for all our client data is extremely important to our culture.