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This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentimentanalysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment.
Tracking Customer Sentiments The key to making informed business decisions is to understand how customers feel about your brand, product, or service and social media is a goldmine of customer opinions. Real-Time Sentiment Tracking: Brands can monitor sentiment trends over time and detect sudden shifts in perception.
Sociallistening and behavioral analysis are helpful too. The online shoe and clothing retailer provides extensive training to its customer service team and encourages the sharing of knowledge and experiences among team members. Smart surveys are one way of doing this. Take abandoned shopping carts.
Take, for instance, a retail store like IKEA, where customers will find it difficult to locate products. But by direct feedback via surveys with sociallistening, you get both the structured scores and the unfiltered emotions, giving you a true 360 view of customer sentiment.
Take for instance, in a retail store like IKEA, customers will find it difficult to locate products. Social media channels and forums are great examples of indirect VOC data sources. With sociallistening, you can cater to all this chatter on the web. They need an assistant to locate it or a guide to take them there.
If you’re in retail, questions might target product quality, variety, and the shopping experience. There are useful features available, such as word clouds or text analytics, which can help visualize common terms used by customers, as well as sentimentanalysis of their feedback.
Each excels in niche areasthink razor-sharp sociallistening, hyper-scalable contact centers, or AI that predicts customer needs before theyre spoken. Upland Rant & Rave Upland Rant & Rave is a real-time CX platform specializing in emotion-driven insights for retail, finance, and utilities.
They are often conducted in person at a location convenient for the participant, such as a home, office, or retail setting. This can be done through surveys, focus groups, interviews, and sociallistening tools. Poor analysis can lead to misinterpretation of trends.
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