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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

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Conversation Analytics: AI Insights for Customer Interactions

SurveySensum

Sale More and Market Efficiently 79% of high-performing sales teams use AI-powered insights to improve their strategies. Conversational Analytics provides sales and marketing teams with real-time data on customer interactions, allowing them to fine-tune their messaging, identify buying signals, and close more deals.

AI 52
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Sprinklr named to IDG Insider Pro and Computerworld’s 2021 list of 100 Best Places to Work in IT

Sprinklr

At any given instance, this AI engine processes millions of unstructured and structured data points ingested from myriads of channels and software applications. March 2021 report, The Forrester Wave : Sales Social Engagement Solutions, Q1 2021 and a leader in the Gartner Magic Quadrant for Content Marketing Platforms, 2021.

CXM 96
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Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

Smarter marketing, better sales, and a customer experience that keeps people coming back. Everything you need to convert your CRM into a data powerhouse – types, questions, use-cases, best practices, and more. Data-Driven Segmentation and Personalization: Nobody likes irrelevant emails or ads. The result? How to do it?

CRM 52
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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structured data that can be analyzed for patterns and trends.

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Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce

Customer Experience Matrix

The first was data. I generally think of marketing systems as relying primarily on data from the company’s own marketing, sales, and operational systems. But there’s more to data than the data itself. KXEN then reads the data, builds a predictive model based on past results, and returns the scores on current leads.

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CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

Unify B2B data. CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. We’ll circle back to classification at the end. Report on journeys.

B2B 48