Remove Sentiment Analysis Remove Touchpoint Remove Unstructured Data
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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Amongst many in the market, two techniques stand out Text analysis and Sentiment Analysis. What is Sentiment Analysis? Sentiment analysis , also called opinion mining, is a specialized form of text analysis that focuses on detecting the emotional tone behind a piece of text. What They Analyze?

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Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. This helps extract meaningful insights from the feedback by identifying recurring patterns, themes, and sentiments.

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Track Performance and Boost Operational Efficiency With Contact Center Analytics

SurveySensum

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. So, let’s discover how contact center analytics can help you gain actionable insights about this touchpoint and your overall business and optimize your operations.

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Focus on What Matters Most with Key Driver Analysis

SurveySensum

It Helps Enhance Customer Journey: By directly addressing the pain points and satisfaction drivers of the customers, key driver analysis gives you the opportunity to optimize touchpoints and create a good customer experience. Numbers dont tell the whole story – customer sentiment does.

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New Frontiers in Data Driven Marketing

Customer Experience Matrix

Of course, analysts have always spent a lot of time on data prep and veterans will scoff at the implication that most data warehouses are pristine. But the ease of adding new feeds to big data stores, especially of unstructured data, means that users now face a “do it yourself data quality” challenge that''s much greater than before.

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Focus on Customer Experience Management to Improve Customer Retention

SurveySensum

The real problem is understanding what customer want and expect from the business by identifying the customer journey at different touchpoints, especially for growing organizations. Future is demanding and present era is flooded with unstructured data from various online or offline sources!

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15 Best SurveyMonkey Alternatives & Competitors [2025]

SurveySensum

It offers a wide range of advanced capabilities like AI-enabled text and sentiment analysis tools to identify top customer sentiments and complaints, advanced reporting to better understand your data, and analytical dashboards for better visualization. and identify the sentiments to make intelligent decisions on time.