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Social listening: how to turn social data into actionable insight

Customer Think

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

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4 ways social listening reports unlock the business value of customer experience

Sprinklr

Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels. But it’s not enough to simply collect information.

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5 Social Media Strategies To Help You Forge Powerful Connections With Gen Z

CSAT.AI

According to research it’s Gen Z that follows brands most on social media at 61% compared to 53% of Millennials and 36% of Gen X respondents. Here are 5 social media strategies to help you forge powerful connections with Gen Z: 1. What kind of social experience are you providing? Gen Z emoji usage is different 4.

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AI-powered insights to competitive benchmarking: features you need in your social listening tool

Sprinklr

Many modern brands recognize the importance of capturing customer feedback from social media and other digital channels, but, at the same time, their social listening strategies still fall short of their potential. What are the goals for your social listening tool? Improve your customers’ experiences.

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How Sentiment Analysis & Social Listening Can Improve the Customer Experience

Callminer

How can contact centers leverage social media to improve the customer experience? Quicker response times, one-to-one engagement, and sentiment analysis & social listening are a few ways. Read more.

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5 ways to cultivate loyal customers through social media

Zendesk

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

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A tactical guide to preventing and surviving a social media crisis

Zendesk

Namely, the design of a coronavirus-shaped canapé that one diner photographed and shared on social media. Like many businesses in hot water, they could’ve better weathered the controversy by employing some proven social media crisis-management tactics. What is a social media crisis?