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I love tradition and I love sports, so it is no surprise to anyone who knows me well that I absolutely adore watching the Olympics. A magnificent, inspiring sporting occasion with such an incredible heritage: The first modern Olympics took place in 1896 in Athens, and featured 280 participants from 12 nations, competing in 43 events.
And, maybe, their achievement is so spectacular, it becomes a viral moment of “social gold” as well. Just reward for years of dedication to their sport. Top Sporting Events. For those water polo enthusiasts, it might be time to spread the word and give your sport a lift! Individual Sporting Deep Dives.
It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands.
And things like sponsoring sporting events form associations in consumers’ minds. Red Bull has used sports sponsorship to cement its place as an extreme sports brand very effectively over the last decade. And cozying up to a sports team or an ‘influencer’ in your niche can quickly win you fans of your own by proxy.
In our personal lives, that could be learning a new language, playing a sport, or making origami frogs (true story). For example, do you practice sociallistening? Monitoring how people talk about your brand — on social platforms, review sites, forums, etc. — Upskilling : Learn something new.
Jay Baer, in his book Hug Your Haters , was right when he said that social media makes customer service a spectator sport. But even companies with stellar social media support have to train their representatives on when to switch from posts, tweets, or comments to private direct messages (DMs). Effective SocialListening.
Social suites platforms are designed just for this purpose. Your unified social suites strategy should: Capture actionable consumer insights. An omni-channel sociallistening strategy is the fuel that makes your customer experience engine run. Learn more about Sprinklr’s AI-powered sociallistening tool.
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