Why Voice of Customer Matters (& How To Do It Right)
SurveySensum
APRIL 28, 2025
However, a VoC program enables you to gather real-time feedback across multiple channels – surveys, reviews, social media, and direct interactions – to identify pain points and take proactive action. Map the Customer Journey: What Touchpoint Matters the Most? The impact? It all comes down to the customer experience.
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