Remove Social Media Remove Touchpoint Remove Unstructured Data
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Track Performance and Boost Operational Efficiency With Contact Center Analytics

SurveySensum

It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. So, let’s discover how contact center analytics can help you gain actionable insights about this touchpoint and your overall business and optimize your operations.

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New Frontiers in Data Driven Marketing

Customer Experience Matrix

Of course, analysts have always spent a lot of time on data prep and veterans will scoff at the implication that most data warehouses are pristine. But the ease of adding new feeds to big data stores, especially of unstructured data, means that users now face a “do it yourself data quality” challenge that''s much greater than before.

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Top 5 Text Analytics Tools: Features, Benefits, and Use Cases

SurveySensum

In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. Data Cleaning : It removes irrelevant data (e.g., So whats the solution here?

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4 Marketing Strategies to expand your CX Strategy

SurveySensum

Their strategy drills down to fine details as to how the customer would be served at each touchpoint — both online and offline. Tune into Social Listening. Social media is the new front page of the internet. This is why it is necessary to tune into social listening. .

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Customer experience optimization is the process of gaining a deep understanding of your customers and enhancing the customer journey across all touchpoints. CX leaders and their teams must be empowered to deliver excellent experiences at every customer touchpoint. What is customer experience optimization?

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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structured data that can be analyzed for patterns and trends.

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What’s the difference between customer journey mapping and customer journey analytics?

DMG Consulting

Answer: Customer journey mapping provides enterprises with a visual representation of the touchpoints that prospects or customers traverse when interacting with their organization, from the first touch through the last. Question: What’s the difference between customer journey mapping and customer journey analytics?