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Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

How It Works Customers answer your standard questions NPS, satisfaction, experience ratings but when they leave a comment, AI steps in to ask smart, contextual follow-up questions. Why This Is a Potential Game-Changer The benefit of this approach is huge: Operators still get clean, structured data like NPS, CSAT, and key drivers.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Automate away the boring stuff or the things that are tripping us up in our work.

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Open-Ended vs. Closed-Ended Questions: Key Differences and Applications

SurveySensum

While the latter, provides predefined options for respondents to choose from, allowing them to quickly wrap up the surveys. Yes/No)” Create effective surveys where you don’t have to start from scratch with SurveySensum’s DIY survey builder. Let’s explore these differences in a detailed manner.

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Tealium Grows from Tag Manager to Customer Data Platform

Customer Experience Matrix

The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. As the Tealium diagram implicitly indicates, a pure tag manager doesn’t need to permanently store much data. the system tracks individuals.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Not sure where to start? Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. Set up tools for collecting customer data.

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Everything You Need to Know about Text Analytics

Lumoa

Text analytics includes a set of techniques that structure information arriving in text format— in this case, free text customer feedback. The purpose is to convert unstructured text into meaningful structured data to support business analysis and decision making. What am I supposed to do with this data point?

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. This is the best way to manage standardized entity attributes.