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Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

How It Works Customers answer your standard questions NPS, satisfaction, experience ratings but when they leave a comment, AI steps in to ask smart, contextual follow-up questions. This keeps the customer engaged and delivers richer, higher-quality unstructured feedback for your business.

AI 62
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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Automate away the boring stuff or the things that are tripping us up in our work.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Not sure where to start? Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. Set up tools for collecting customer data.

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. Start here if you’d like to explore more formal definitions.)

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Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

The Web has created new demands to handle unprecedented data volumes and semi-structured data. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. The process repeats, working up a hierarchy of combinations.

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How to Create a Voice of Customer Template for Your Business

Lumoa

Using a customer needs analysis and setting up a feedback loop are the key ways to make this happen. But where do you start? Insights from data analytics can help create new product designs or services. Data can also inform pricing strategies for a better return on investment. You probably know this.

VOC 88
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CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). CaliberMind has embedded a third-party data load and transformation tool to manage such inputs.

B2B 48