article thumbnail

CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

Moreover, dynamic content personalization allows brands to customize marketing campaigns, emails, and product recommendations, ensuring that every touchpoint aligns with the individuals journey. Conclusion The AI revolution is poised to start redefining and transforming customer experience by 2025-6.

AI 342
article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution. Another key aspect of strategy is prioritization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

These pillars include the basics: customer journey mapping, touchpoint analysis, feedback loops, and internal operational alignment. educators have even started publishing books in an effort to position themselves as CX experts. In some cases, particularly in the U.S.,

Education 450
article thumbnail

Crafting and Cascading a Customer Experience Strategy Across Global Organizations

eglobalis

A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions. Real-time Customer Data Platforms (CDPs) integrate data from various touchpoints, offering a unified view of the customer.

article thumbnail

Turning the Tables: Why a Proactive Sales Process is the Ultimate Customer Experience Hack

ECXO

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. Instead of following up promptly with tailored information, the sales rep waits days before sending a generic email. Use Data to Anticipate Customer Needs Proactive sales start with understanding your customers.

Sales 259
article thumbnail

Designing a differentiated B2B experience – a 22 step challenge

ECXO

If you need to rethink your CX offer, or haven’t got started, time is not on your side. The pandemic has only speeded up these changes. Let’s get started. Start with with your customers Conduct thorough research – revisit your customer data to understand your target audience, their needs, and preferences.

B2B 390
article thumbnail

Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Or is this a completely screwed up algorithm that has nothing to do with personalization, but is just flat commercial overkill? Welcome to Touchpoint Personality: Touchpoint Personality!