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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

By intervening quicklyposting updates or reaching out to affected usersthey manage the experience in real time, potentially turning around sentiment that would have shown up as poor NPS scores weeks later. Think of the star rating prompt right after an Uber ride, or the thumbs-up/down after a Netflix episode.

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Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

How It Works Customers answer your standard questions NPS, satisfaction, experience ratings but when they leave a comment, AI steps in to ask smart, contextual follow-up questions. Pilot AI-driven follow-ups on open-ends and monitor whether youre getting deeper insights.

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The new dawn of Machine Learning

Intercom, Inc.

We wanted to know what’s up with this surge, so we’ve asked our Director of Machine Learning, Fergal Reid , if we can pick his brain for today’s episode. Despite the work still being very much a balancing act between what’s possible and what’s feasible, things, it appears, are just starting to scale. What’s up?

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New Frontiers in Data Driven Marketing

Customer Experience Matrix

I recently gave a talk on New Frontiers in Data Driven Marketing, which managed to incorporate Barbie, Fred Astaire and Ginger Rogers, General Winfield Scott, and The Three Stooges. But even without celebrities, I think the list is worth a quick look as you start planning for next year’s marketing programs. Okay, maybe not so new.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Automate away the boring stuff or the things that are tripping us up in our work.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Not sure where to start? Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. Set up tools for collecting customer data.

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Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. Start here if you’d like to explore more formal definitions.)