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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

As the SaaS industry enters a new decade, marketing technology continues to command a huge chunk of companies’ expenditures – more than a quarter of the total budget, according to Gartner. Here we are in 2020 with much better data collection than we’ve ever had.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Consumer expectations are increasingly rising, and the world of technology is constantly evolving—making it difficult for business leaders to keep up. Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand.

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eWeek: Semantic Web Shows Convergence of Search and Data Integration

Customer Experience Matrix

From my personal perspective, it was intriguing that the article also quoted Web creator Tim Berners-Lee as stating "The number one role of Semantic Web technologies is data integration across applications." The article is suggesting that a search application (Semantic Web) would help to integrate structured data.

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CDP Myths vs Realities

Customer Experience Matrix

Myth: CDP is a new technology. Reality: CDPs use modern technologies, such as NoSQL databases and API connectors. What’s different about CDP is that it combines those technologies in prebuilt systems, rather than requiring technical experts to assemble them from scratch. But so do other systems.

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3 Customer Success Strategies You Can’t Do Without Powerful Technology

Gainsight

In addition to all of the individual features and apps, you need a solution that offers the underlying technology with the core capabilities needed to provide a solid foundation for all CS functionality. Model unique and complex customer structures to reflect the real-world commercial relationships you have with your customers.

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Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

The Web has created new demands to handle unprecedented data volumes and semi-structured data. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes.

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How to Create a Voice of Customer Template for Your Business

Lumoa

In recent years, VoC has gained popularity as new technologies have expanded how companies receive and process customer feedback. Here are three things to help analyze your VoC data. Prepare and Structure Data Unstructured data sources are pervasive in business and need to be effectively managed.

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