SurveySensum

FEBRUARY 24, 2025

While both deal with analyzing text, they serve different purposes. First, What is Text Analytics? Text analysis , also known as text mining, is the process of extracting useful information from unstructured text data. But whats the difference between the two? Arent they basically the same thing?

Sentiment Analysis 52

Sentiment Analysis Text Analytics Social Media Machine Learning 52

Lumoa

FEBRUARY 9, 2023

It involves creating customer touchpoints, analyzing customer feedback and data , and leveraging customer insights to build customer-centric products/services. Empathy maps typically include customer demographics, customer goals and needs, customer behavior, customer emotions, customer touchpoints, customer motivations and more.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. How do I find your company?" "I

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

SurveySensum

APRIL 16, 2025

CRM surveys use existing customer data for personalized, context-driven questions. These surveys are sent at key touchpoints in your customers journey like, after support conversations, post-purchase, or throughout product use – they record real-time data that drives better decisions. Why is it important?

CRM 52

CRM Customer Feedback NPS Touchpoint 52

Lumoa

MARCH 20, 2018

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. To borrow a definition from Forrester , "The customer journey spans a variety of touchpoints by which the customer moves from awareness to engagement and purchase. How do I find your company?" "I

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60

SurveySensum

MARCH 3, 2022

Thematic is an AI-powered Text Analytics solution that analyses and extracts text from customer feedback. This voice of the customer tool evaluates the meaning of texts and classifies them into themes. Text Analytics for Robotic process automation. Text Analytics and Machine Learning.

Voice of the Customer 52

Voice of the Customer VOC Sentiment Analysis Close the Loop 52

SurveySensum

APRIL 15, 2025

Thematic Thematic is an AI-powered Text Analytics solution that analyses and extracts text from customer feedback. This VOC analytic appevaluates the meaning of texts and classifies them into themes. Get precise and accurate analytical data to resolve customer issues and tickets quickly.

Voice of the Customer 52

Voice of the Customer VOC Sentiment Analysis Close the Loop 52