article thumbnail

Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

This keeps the customer engaged and delivers richer, higher-quality unstructured feedback for your business. Why This Is a Potential Game-Changer The benefit of this approach is huge: Operators still get clean, structured data like NPS, CSAT, and key drivers. Are you experimenting with conversational surveys?

AI 62
article thumbnail

Without context, an insight is worth nothing – Interview with Jochem van der Veer of TheyDo

Adrian Swinscoe

Today’s interview is with Jochem van der Veer, the Co-Founder and CEO of TheyDo, a leading platform for journey management that helps organisations build seamless customer […] The post Without context, an insight is worth nothing – Interview with Jochem van der Veer of TheyDo first appeared on Adrian Swinscoe.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structured data that can be analyzed for patterns and trends.

article thumbnail

Listen or Die with AI: The Complete Series

PeopleMetrics

Lesson #39 Revisited: Conversational Surveys and AIThe Future of Listening is Here AI transforms static surveys into dynamic conversations, enriching open-ended feedback without sacrificing structured data, ushering in a new era of deeper, more actionable customer insights.

AI 62
article thumbnail

Voice of the customer tools that drive actionable change

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. Let’s dive in and learn more about these VoC tools!

article thumbnail

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

article thumbnail

Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.