VOZIQ

APRIL 21, 2022

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

Unstructured Data 52

Unstructured Data Contact Center Text Analytics Customer Retention 52

VOZIQ

JUNE 16, 2022

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

Unstructured Data 40

Unstructured Data Customer Retention Structured Data Contact Center 40

VOZIQ

JUNE 16, 2022

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

Unstructured Data 40

Unstructured Data Customer Retention Structured Data Contact Center 40

VOZIQ

FEBRUARY 25, 2022

Structured Data Over-reliance. Organizations using traditional models rely on structured data – e.g., subscription information, billing details, payment history, and FICO scores, to name a few -. However, structured data is transactional, quantitative, and fails to answer ‘why’ a customer might cancel.

Structured Data 40

Structured Data Unstructured Data Customer Retention ML 40

Zendesk

FEBRUARY 10, 2022

Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand. Structured data is quantitative information such as names, geolocations, and credit card transactions.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

CX Accelerator

FEBRUARY 12, 2018

Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

Intercom, Inc.

FEBRUARY 13, 2020

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

Unstructured Data 181

Unstructured Data Omnichannel Structured Data Machine Learning 181