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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand. Structured data is quantitative information such as names, geolocations, and credit card transactions.

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How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The following is a unifying framework that gives examples that I hope will make this clear: Making Sense of Unstructured Feedback. The question then becomes this: how do we make sense out of these unstructured comments from customers? There are two options to handle unstructured feedback: humans or machines.

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How to Create a Voice of Customer Template for Your Business

Lumoa

Here are three things to help analyze your VoC data. Prepare and Structure Data Unstructured data sources are pervasive in business and need to be effectively managed. You’ll likely pull data from many sources: text, audio, email surveys, in-person feedback, etc.

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