Structured Data and Unstructured Data

Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

PeopleMetrics

APRIL 10, 2025

This keeps the customer engaged and delivers richer, higher-quality unstructured feedback for your business. Why This Is a Potential Game-Changer The benefit of this approach is huge: Operators still get clean, structured data like NPS, CSAT, and key drivers. Are you experimenting with conversational surveys?

AI

AI Unstructured Data VOC NPS

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

APRIL 21, 2022

Traditional customer retention strategies only use structured data because it’s easier for their models to understand and be trained with. While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling.

Unstructured Data

Unstructured Data Contact Center Text Analytics Customer Retention

Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

FEBRUARY 13, 2020

. “So we’ve seen companies who have basically re-centralized their data into cloud data warehouses, and that is the source of truth. It’s a system of record, and they’re marrying together both the unstructured data and the structured data to do really interesting marketing.”.

Unstructured Data

Unstructured Data Omnichannel Machine Learning Structured Data

Five Keys To Driving Voice of the Customer Success

CX Accelerator

FEBRUARY 12, 2018

Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.

Voice of the Customer

Voice of the Customer VOC Close the Loop Unstructured Data

Customer Data Platforms vs Master Data Management: How They Differ

Customer Experience Matrix

SEPTEMBER 6, 2018

Another likely differentiator is that MDM systems run on SQL databases and work with structured data. By contrast, CDPs work with structured, semi-structured and unstructured data which requires a NoSQL file system like Hadoop. This is the best way to manage standardized entity attributes.

Unstructured Data

Unstructured Data Structured Data Government Start-ups

What is customer experience optimization? (+3 actionable tips)

Zendesk

FEBRUARY 10, 2022

Evaluate both structured and unstructured data to develop a comprehensive understanding of your customers and their interactions with your brand. Structured data is quantitative information such as names, geolocations, and credit card transactions.

Customer Experience

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score

Informatica Buys AllSight and What It Means for the CDP Industry

Customer Experience Matrix

MARCH 3, 2019

Informatica lays out the contrast quite nicely: they characterize MDM as limited to highly governed, structured data that delivers the “best version of the truth” about master objects (customers, products, supplier, etc.), It illustrates the difference between MDM and CDP. This is one of those questions we still get fairly often.

Unstructured Data

Unstructured Data Machine Learning Artificial Intelligence Government

How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

CSAT.AI

SEPTEMBER 25, 2017

The second challenge lies in whether it’s structured or unstructured data. Structured data is highly organized and readily searchable within a relational database, like a CRM. Unstructured data doesn’t often live in a database, but in a silo without any organizational structure to it.

Artificial Intelligence

Artificial Intelligence Predictive Analytics Unstructured Data Sentiment Analysis

eWeek: Semantic Web Shows Convergence of Search and Data Integration

Customer Experience Matrix

JUNE 7, 2007

Of course, I was coming at it from the opposite direction, specifically suggesting that data matching technologies would help to improve searches of unstructured data. The article is suggesting that a search application (Semantic Web) would help to integrate structured data.

Unstructured Data

Unstructured Data Structured Data Technology Technology

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

FEBRUARY 21, 2012

The Web has created new demands to handle unprecedented data volumes and semi-structured data. The result has been an explosion of companies using new techniques for managing and analyzing huge data volumes. These are exciting times in the world of analytical systems.

Unstructured Data

Unstructured Data Structured Data Start-ups Technology

How to Create a Voice of Customer Template for Your Business

Lumoa

FEBRUARY 16, 2023

Here are three things to help analyze your VoC data. Prepare and Structure Data Unstructured data sources are pervasive in business and need to be effectively managed. You’ll likely pull data from many sources: text, audio, email surveys, in-person feedback, etc.

VOC

VOC Unstructured Data Customer Feedback Voice of the Customer

CDP Myths vs Realities

Customer Experience Matrix

AUGUST 18, 2018

Reality: It’s a reasonable simplification to describe a CDP as packaged software that builds a customer-centric Data Warehouse. But a Data Warehouse is almost always limited to highly structured data stored in a relational database.

Unstructured Data

Unstructured Data Structured Data Technology Technology

Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

FEBRUARY 24, 2025

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Both techniques transform raw text into structured data that can be analyzed for patterns and trends.

Sentiment Analysis

Sentiment Analysis Text Analytics Social Media Machine Learning

CaliberMind Offers B2B Orchestration with a Twist

Customer Experience Matrix

MARCH 3, 2017

The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). CaliberMind has embedded a third-party data load and transformation tool to manage such inputs.

B2B

B2B Unstructured Data Machine Learning Structured Data

5 Reasons Why Traditional Retention Efforts Are Inadequate

VOZIQ

FEBRUARY 25, 2022

Structured Data Over-reliance. Organizations using traditional models rely on structured data – e.g., subscription information, billing details, payment history, and FICO scores, to name a few -. However, structured data is transactional, quantitative, and fails to answer ‘why’ a customer might cancel.

Structured Data

Structured Data Unstructured Data ML Customer Retention

Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

VOZIQ

JUNE 16, 2022

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

Unstructured Data

Unstructured Data Customer Retention Structured Data Contact Center

Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

VOZIQ

JUNE 16, 2022

Enhance retention impact by leveraging unstructured data. Include unstructured data in your analysis to decipher complex customer behavioral patterns. Sole reliance on structured data sources will fail to understand the risk until it is too late or missing several addressable opportunities.

Unstructured Data

Unstructured Data Customer Retention Structured Data Contact Center

3 Customer Success Strategies You Can’t Do Without Powerful Technology

Gainsight

APRIL 8, 2019

Usage data on how your customers use your product. Batch data. Data from Support tickets your customers have opened. Unstructured data. Semi-structured data. Data from documents shared between you and your customer. Structured data. Typical account data from your CRM.

Technology

Technology Technology Structured Data Unstructured Data

11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

MARCH 3, 2022

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . Verint ForeSEE. Nice SATMETRIX. Conclusion. What are VoC tools?

Voice of the Customer

Voice of the Customer VOC Sentiment Analysis Close the Loop

The opinion of 6 experts on the future of contact centers in a post-corona world

Steven Van Belleghem

MAY 19, 2020

We see this evolution on progressing over two dimensions: the complexity of the tasks and the complexity of the data that is handled in those tasks. At the basic level, we plan to achieve efficiency through the automation of simple tasks that handle structured data.

Contact Center

Contact Center E-commerce Start-ups Innovation

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

JULY 31, 2018

The following is a unifying framework that gives examples that I hope will make this clear: Making Sense of Unstructured Feedback. The question then becomes this: how do we make sense out of these unstructured comments from customers? There are two options to handle unstructured feedback: humans or machines.

Text Analytics

Text Analytics VOC Unstructured Data CEM

Text Analytics for Health: AI-Driven Healthcare Insights

SurveySensum

MARCH 7, 2025

It uses AI capabilities like NLP and machine learning to analyze, categorize, and interpret vast amounts of text-based healthcare data. Named Entity Recognition: Extracts key medical terms, symptoms, drug names, and diseases from unstructured data. Unstructured Data : Free-text doctors notes are hard to analyze.

Text Analytics

Text Analytics Healthcare AI Unstructured Data

Voice of the customer tools that drive actionable change

SurveySensum

APRIL 15, 2025

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. Let’s dive in and learn more about these VoC tools!

Voice of the Customer

Voice of the Customer VOC Sentiment Analysis Close the Loop

Tech Customer Success

Lesson #39 Revisited: Conversational Surveys and AI—The Future of Listening is Here

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

Trending Sources

Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Five Keys To Driving Voice of the Customer Success

Customer Data Platforms vs Master Data Management: How They Differ

What is customer experience optimization? (+3 actionable tips)

Informatica Buys AllSight and What It Means for the CDP Industry

How Artificial Intelligence and Predictive Analytics Can Help You Reduce Customer Churn

eWeek: Semantic Web Shows Convergence of Search and Data Integration

Quantivo Offers High-Volume Customer Analytics at a Modest Price

How to Create a Voice of Customer Template for Your Business

CDP Myths vs Realities

Text Analytics vs Sentiment Analysis: Key Differences & Applications

CaliberMind Offers B2B Orchestration with a Twist

5 Reasons Why Traditional Retention Efforts Are Inadequate

Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses

3 Customer Success Strategies You Can’t Do Without Powerful Technology

11 best Voice of the Customer tools to listen to your customers effectively

The opinion of 6 experts on the future of contact centers in a post-corona world

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

Text Analytics for Health: AI-Driven Healthcare Insights

Voice of the customer tools that drive actionable change

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