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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

This process is particularly powerful in sectors with high trust requirements, such as technology and cybersecurity. Leverage Technology as an Enabler, not a Solution While technology is essential in today’s CX strategies, it should be viewed as an enabler that enhances—rather than replaces—human-centric interactions.

CX 494
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

It is a comprehensive effort that goes beyond isolated fixes, requiring alignment of leadership, strategy, culture, technology, and processes around the goal of delighting the customer. Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Scaling Empathy Through Technology Technology can scale empathy by personalizing interactions and anticipating client needs across global operations. Technology Gaps: Without advanced tools like CRM and AI, scaling empathy becomes inefficient and inconsistent. As mentioned in a previous article.

CX 464
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May the Customer Experience (CX) Force be with you!

ECXO

Consider mapping out a Customer Journey Map to identify touchpoints where your brand can offer support, resolve issues, or provide value. Application in CX : • Customer Data Platforms (CDPs) : Use CDPs to gather and analyze customer data from various touchpoints (social media, website visits, purchase history).

CX 296
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The Verint Experience Index: Retail

In-store shopping is valued highly by grocery and home improvement customers Technology retail customers place less importance on in-store experiences – for them it only ranks sixth Digital experiences matter more to tech shoppers – they value free and fast delivery This report details the growth in customer touchpoints across a purchase—and the steps (..)

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

Introduction In todays digital age, the relationship between technology and customer experience (CX) has become almost inseparable. This article explores how technology and customer experience are becoming more interdependent, with a focus on AI’s role in B2B environments.

B2B 337
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B2B CX – Strategy & Business Alignment

ECXO

Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency. Step 7: Use Technology to Strengthen CX Strategy Execution Technology enhances CX by providing deeper customer insights, streamlining interactions, and enabling automation.

B2B 255