article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

[link] Introduction: Todays businesses face a pivotal question: can emerging technologies like AI and real-time data platforms reduce or even replace the need for traditional customer surveys in managing customer experience (CX)? Technologies enabling this include machine learning algorithms that learn from historical instances (e.g.,

AI 346
article thumbnail

Contact Centre Predictions for 2020

Callminer

This means that contact centres need to be integrating new technologies into their organisations in order to stay ahead of their competition. Interaction analytics supporting voice and text-based communications will increasingly be used to bridge siloes of technology and interest for more organisations in 2020.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

History of Marketing Technology and What's Special about Journey Orchestration

Customer Experience Matrix

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. The yellow areas represent the volume of technology available during each period. The real explosions in martech and data happen after the Internet appears in the 1990’s.

article thumbnail

The new dawn of Machine Learning

Intercom, Inc.

In the past five years, we’ve seen neural network technology really take off into its own. Here are some of our favorite takeaways from the conversation: Neural networks have made significant headway in the past five years, and they’re now the best way to deal with unstructured data such as text, images, or sound at scale.

article thumbnail

New Frontiers in Data Driven Marketing

Customer Experience Matrix

Of course, analysts have always spent a lot of time on data prep and veterans will scoff at the implication that most data warehouses are pristine. But the ease of adding new feeds to big data stores, especially of unstructured data, means that users now face a “do it yourself data quality” challenge that''s much greater than before.

article thumbnail

Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

As the SaaS industry enters a new decade, marketing technology continues to command a huge chunk of companies’ expenditures – more than a quarter of the total budget, according to Gartner. Here we are in 2020 with much better data collection than we’ve ever had.

article thumbnail

Do you know how to turn your contact centre from a cost to profit centre?

Callminer

Because using analytics enables you to evaluate 100% of your customer interactions, you suddenly have access to a wealth of valuable information that previously had been hidden in a mountain of unstructured data. Interaction analytics data can also help you justify the investment required to improve self-service technologies.