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How a simple marketing strategy helps Buc-ee's dominate the competition

Inside Customer Service

Buc-ee's, a chain of gas station convenience stores located primarily in Texas, has developed a devoted customer base by solving this problem. Driving through Texas, you're likely to encounter any number of humorous billboards advertising the nearest Buc-ee's location: Image courtesy of Lou Congelio, Acme Fish.

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Do you know what really makes your customers click?

Intercom, Inc.

You might have seen our billboards on Route 101 in San Francisco, our digital signage at the airport in Austin, Texas or the display ads we ran on properties around the web. Our Demand Generation, Product Marketing and Brand Design teams collaborated to produce the messaging and our Brand Design team brought it to life.

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The Real Reason Men Aren’t Eco-Friendly

Beyond Philosophy

In the mid-1980s, Texas roadways were littered with massive amounts of trash, and the state was spending $20 million dollars a year to clean them up. And then the Texas Department of Transportation hired an ad agency that looked at the worst offenders – men between the ages of 16-24. Let me give you a real-life example.

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The Employee Who Takes Advantage

The Belding Group

Rob, the manager of a small fabrication company in Texas wrote, “Since our company started 20 years ago, we’ve had a nicely kept lounge area – a place for employees to have lunches, breaks, or just get together after work. We have a refrigerator that’s kept stocked with free soft drinks for the staff.

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Call Center Statistics You Should Know

Callminer

In states like Florida, Arizona and Texas call centers are big employers; Texas alone has over 600 call centers with 250,000 employees.” In India there are over 250,000 call center jobs in Bangalore alone; in the Philippines there are over 700,000 such jobs. ” – Thomas Dichter, Call Centers Return To The U.S.

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Do you know what really makes your customers click?

Intercom, Inc.

You might have seen our billboards on Route 101 in San Francisco, our digital signage at the airport in Austin, Texas or the display ads we ran on properties around the web. Our Demand Generation, Product Marketing and Brand Design teams collaborated to produce the messaging and our Brand Design team brought it to life.

Sales 136
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Starbucks Barista Potentially Saves a Life by Being Present in the Moment

The DiJulius Group

Starbucks Barista Potentially Saves a Life by Being Present in the Moment Thankfully, a Starbucks employee was paying attention and recognized a potentially dangerous situation occurring in her Texas café. A young teenager was doing homework and a peculiar man approached her and started talking to her. It didn’t look right to the Barista, so.

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