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Customer-Centric Voice of the Customer

ClearAction

VoC ROI is highest when you’re using it to guide prevention of issue recurrence for all customers. Your use of VoC will take on a whole new light as confirmation of what you already know through action plan internal metrics. This is pure VoC because it’s customer-initiated. Cash in the Attic. ” Wow!

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How an Entrepreneurial Spirit Led Anand Chandrasekaran to CPO

Gainsight

It began with his company Aeroprise being acquired by a Texas-based company, BMC. Anand’s intuitive prompts convinced him there was something to the VOC and developed a discipline around its analysis, which led him to his current seat. Anand found himself latched on to a product. Advice for the Future CPO.

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