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Customer-Centric Voice of the Customer

ClearAction

Customer-Centric Voice of the Customer Lynn Hunsaker. Customer-centric voice of the customer may seem automatic: it’s the customer’s voice, so isn’t it automatically customer-centric? That’s customer-centricity. Pace Asking and Acting. Make it Easy.

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How to Start Collecting Customer Data

PeopleMetrics

You have been working hard to get your CEO to buy into the need to get closer to customers. But now, leadership understands a formal Voice of the Customer program is essential to achieving your customer experience goals. You have the green light to start to ask customers for feedback! Survey Behavior Information.

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How to Connect Your Employees to Your Customers and Company Mission

Customer Bliss

I am a passionate customer advocate focused on driving value through improved customer experience. A graduate of The University of Texas at Austin, Lisa is a skilled communicator with experience building and leading successful cross-functional teams.

Finance 76
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Q&A with April Obersteller, Director of Global Experience at woom Bikes, One of the Fastest-Growing Companies in the U.S.

Execs In The Know

I started on the sales side and represented Texas and that’s where the magic opportunity came for me to move into CX. I immediately fell in love with directly connecting with the customer and I also fell in love with the team. O ne of the deepest for us has been the voice of the customer. So, we went all in!

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Making the case for the Chief Customer Officer Role, With Milista Anderson – CB51

Customer Bliss

Milista Anderson is chief customer officer for FIS’s treasury solutions business, leading the organization in its voice of the customer program and customer experience strategy. She is a Certified Customer Experience Professional (CCXP) as well as certified Six Sigma Green Belt. About Milista.

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Optimizely’s Claire Vo on the power of product experimentation

Intercom, Inc.

My first job was at uShip, in Austin, Texas. You want your deployment mechanism separate from your delivery mechanism to customers so that you have more granular control over it in case things go sideways. Adam: The voice of the customer has to play a role here as well. The painted door test.

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How an Entrepreneurial Spirit Led Anand Chandrasekaran to CPO

Gainsight

It began with his company Aeroprise being acquired by a Texas-based company, BMC. But it was the customer and their experience that caught his imagination in the process. It was midway through Anand’s enterprise experience that he desired to have direct feedback from the customer. Anand found himself latched on to a product.

VOC 52