Text Analytics Touchpoint Unstructured Data 
SurveySensum
FEBRUARY 17, 2025
Text Analytics Tools. What Are Text Analytics Tools? In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructured data from customer feedback, online reviews, customer support chat, etc. But, How Do Text Analytics Tools Work?
SurveySensum
FEBRUARY 24, 2025
While both deal with analyzing text, they serve different purposes. First, What is Text Analytics? Text analysis , also known as text mining, is the process of extracting useful information from unstructured text data. But whats the difference between the two? Lets discuss them in detail.
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SurveySensum
OCTOBER 29, 2024
It’s no secret that your contact center is the first line of defense with your customers – making it the most important touchpoint in the customer journey. That’s where contact center analytics comes into play. What is Contact Center Analytics? Let’s understand each of them.
SurveySensum
APRIL 11, 2025
It Helps Enhance Customer Journey: By directly addressing the pain points and satisfaction drivers of the customers, key driver analysis gives you the opportunity to optimize touchpoints and create a good customer experience. Then, analyze customer feedback with text analytics to find recurring themes.
SurveySensum
APRIL 28, 2025
A VoC program helps businesses analyze customer feedback across different touchpoints – website, support, in-store visits, mobile app, and more – to identify pain points and fix them before they drive customers away. Map the Customer Journey: What Touchpoint Matters the Most? It all comes down to the customer experience.
SurveySensum
JUNE 13, 2021
Their strategy drills down to fine details as to how the customer would be served at each touchpoint — both online and offline. SurveySensum Text Analysis breaks down large chunks of textual data into easily understandable and recognizable patterns. Here are some such marketing strategies to expand your CX strategy.
SurveySensum
SEPTEMBER 11, 2024
Creating digital experiences at every touchpoint is just not enough. You need to also integrate data, personalization, convenience, omnichannel experience, and many more new trends to make it wholesome. So, let’s see what your customers are demanding and how to meet and exceed them. Now how to resolve these issues?
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