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Lesson #4 Revisited: Text Analytics from Machine Learning to LLMs

PeopleMetrics

When I wrote Listen or Die , text analytics was already emerging as the backbone of Voice of the Customer (VoC) programs. Fast forward to 2025, and weve entered a new era of text analytics. Lets explore three key differences between traditional machine learning and LLMsand why they matter for VoC programs.

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Lesson #15 Revisited: You Can’t Do This Alone – Building the Right Internal Team for VoC in the Age of AI

PeopleMetrics

No matter how talented you are as a customer experience or market research professional, you need a team to build and sustain a world-class Voice of the Customer (VoC) program. Your Best Friend in VoC? If you want a VoC program to work, your IT department must be on board. ITBut Manage the Relationship Wisely First stop: IT.

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Lesson #10 Revisited: B2B VoC vs. B2C VoC—AI Enhances Both, But the Human Element Still Matters

PeopleMetrics

When I first wrote Listen or Die , one thing was clear: B2B and B2C VoC programs are not the same. But what has changed is how AI is transforming both B2B and B2C VoC, helping companies capture insights more efficiently, analyze feedback at scale, and prioritize the right actions faster than ever before. That hasnt changed.

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Streamline Operational Efficiency With AI-powered Call Center Text Analytics

SurveySensum

Your agents handle thousands of conversations daily, so manually reviewing every call transcript is impossible – but AI-powered Call Center Text Analytics software makes it effortless. What is Call Center Text Analytics? Why is Call Center Text Analytics important? Lets find out!

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Unlock Customer Insights with Social Media Text Analytics

SurveySensum

Social Media Text Analytics. that can easily be AI-Powered Text Analytics Software. What is Social Media Text Analytics? Social media text analytics is the process of analyzing text-based data from social media platforms using technologies like NLP, machine learning, and AI to extract meaningful insights.

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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

Even if you're willing to trust text analytics to fill in gaps, relying heavily on AI to interpret a single open-ended question is risky. Text analytics tools are impressive and improving rapidly, but they're not foolproof. If your goal is to improve specific touchpoints based on recent experiences, NPS alone wont cut it.

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Lesson #26 Revisited: The Hidden Cost of Cheap, Generic Surveys—And How AI Could Change That

PeopleMetrics

A company investing in VoC clearly cares about the customer experiencebut if your survey looks like an afterthought, what message are you really sending? If your data quality suffers, your VoC program is useless. Heres how AI could transform the VoC survey experience in the near future: 1. to increase engagement.

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