PeopleMetrics

FEBRUARY 4, 2025

When I first wrote Listen or Die , I outlined how organizations typically fall into one of three VoC phases: Building, Growth, or Optimization. No matter where you start, the goal remains the samecreating a VoC program that delivers actionable insights, improves customer experience, and drives business results. That hasnt changed.

VOC 62

VOC AI Text Analytics Touchpoint 62

PeopleMetrics

FEBRUARY 27, 2025

So, youve launched a relationship survey, set a CX baseline, and now youre ready to dive into transactional VoC. This is where VoC starts driving serious business resultsreducing churn, improving social reviews, and even generating new leads. Implement a full-scale, omnichannel transactional VoC program across every touchpoint.

VOC 62

VOC Close the Loop Sentiment Analysis Predictive Analytics 62

PeopleMetrics

JUNE 4, 2019

The answer to this question is key to creating a world-class VoC program. While VoC looks different in B2B than in B2C, the idea of using it to retain customers and reduce churn is still central to both. VoC In Both Worlds. The sales force becomes a key touchpoint in the customer experience for B2B. VOLUME: Small.

VOC 122

VOC B2C B2B CEM 122

eglobalis

SEPTEMBER 16, 2024

Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints. This includes regular touchpoints with sales and support teams who interact with customers on the ground. In response, Schindler developed a more comprehensive CX approach.

B2B 378

B2B Customer Experience Touchpoint CX 378

PeopleMetrics

JUNE 29, 2020

In my last blog post , I wrote about how to build a VoC program depending on the maturity of your current program. Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. 5 Recommendations for Reopening your VoC Program.

VOC 120

VOC CEM NPS Business Administration 120

ECXO

JULY 10, 2024

A comprehensive approach that integrates multiple feedback sources, including Voice of the Customer (VOC) metrics, data analytics, and AI, is essential for a complete understanding. Sony and LG in South Korea exemplify the difficulties of applying NPS in contexts that require sustained service excellence and relationship management.

Sentiment Analysis 374

Sentiment Analysis Customer Feedback NPS Net Promoter Score 374

PeopleMetrics

MARCH 6, 2025

If your goal is to improve specific touchpoints based on recent experiences, NPS alone wont cut it. AI can help but shouldnt be solely relied on to drive your VoC strategy (or your career for that matter). Can AI alone save your job?

Net Promoter Score 117

Net Promoter Score Text Analytics NPS Actionable Insights 117

PeopleMetrics

JANUARY 16, 2025

In Lesson #3 of Listen or Die , I wrote about the power of Voice of the Customer (VoC) programs to act as a single source of truth for all customer feedback. The foundation of this integration is a VoC software platform! Example : A retail chain uses an AI-powered VoC platform to merge survey data with social reviews.

AI 71

AI VOC Sentiment Analysis E-commerce 71

PeopleMetrics

FEBRUARY 27, 2025

Starting a VoC program can feel overwhelming. Many organizations rush into transactional surveys, measuring individual touchpoints without first understanding the bigger picture. The best VoC programs combine AI-driven insights with human expertise to ensure findings are meaningful and actionable. Let me know in the comments!

AI 62

AI VOC Text Analytics Social Media 62

eglobalis

JULY 2, 2024

Comprehensive feedback from multiple sources, integrating Voice of the Customer (VOC), metrics, measurements, data analytics, real-time sentiment analysis, and evolving AI developments, is essential for gaining a complete customer understanding.

NPS 456

NPS Customer Feedback Net Promoter Score B2C 456

PeopleMetrics

MARCH 4, 2025

If you are a CX or market research professional, your VoC programs successand likely your jobdepends on the health of your transactional surveys. So, you have mapped your touchpoints, conducted a relationship survey, piloted your transactional survey, and trained your key users. Now, the next big question is: are your surveys working?

AI 62

AI VOC Touchpoint CX 62

PeopleMetrics

FEBRUARY 20, 2019

When VoC software platforms emerged, everything changed. CSAT programs quickly became a thing of the past as VoC software platforms took over. Everyone Wins with VoC. Today, companies get more for their money with VoC. Switching from CSAT to VoC. Thinking about switching to VoC? Continuous Conversations.

VOC 94

VOC CEM Business Administration Machine Learning 94

Callminer

FEBRUARY 27, 2019

Voice of the Customer (VoC) is a type of market research which aims to better understand current and prospective customers. When your customers share their voice in real-time with your organization, they expect you to listen, act and report back to them on progress.” – What is Voice of the Customer (VoC)?,

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

PeopleMetrics

JUNE 17, 2020

Every organization has a different level of VoC maturity. Some companies have had VoC in place for many years, while others are just getting started. Where you start with VoC depends on your level of maturity. Is this now a digital touchpoint? Today, we're going to talk about the Building Phase. A Fresh Look.

VOC 83

VOC CEM Touchpoint Business Administration 83

Lumoa

FEBRUARY 21, 2023

VoC — or Voice of the Customer programs — helps businesses learn more about their consumers’ wants, needs, and preferences. While most VoC efforts start strongly, many tend to lose their traction over time— especially if the program isn’t properly implemented or the company becomes complacent. Here are some key insights.

VOC 78

VOC Omnichannel Customer Journey Map Touchpoint 78

PeopleMetrics

AUGUST 31, 2018

It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Customer experience is the sum of all experiences, interactions, or touchpoints a customer has with a company. CX is holistic and covers a wide number of touchpoints. Understand the difference with touchpoint mapping.

CEM 117

CEM Customer Service Touchpoint CX 117

CX Accelerator

FEBRUARY 12, 2018

That’s why companies are implementing some type of voice of the customer (VoC) program. Why Is VoC Important? In 2017, VoC maturity is still an issue. According to the report, only 14% are successful with their VoC. Analyze your customer journey to re-evaluate where key touchpoints and moments of truth are.

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

ECXO

OCTOBER 7, 2024

As a CX leader, you must ensure that every touchpoint—whether digital or physical—provides a consistent and frictionless experience. In my work, I ensure that this information is shared so that we are all looking in the same direction in terms of customer expectations.

Customer Experience 373

Customer Experience CX Innovation Artificial Intelligence 373

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others. CX #VoC #CXDesign.

CX 182

CX Customer Journey Map Touchpoint VOC 182

CX Accelerator

AUGUST 19, 2019

Just as not every touchpoint is equal on a customer journey map (some touchpoints - “Moments of Truth” - have a higher impact on customer perception than others), some metrics will measure things that have a higher impact on customer satisfaction than others. CX #VoC #CXDesign.

CX 182

CX Customer Journey Map Touchpoint VOC 182

PeopleMetrics

JULY 23, 2018

The best VoC programs are squarely focused on integrating all types of customer feedback related to the customer experience. The result is that VoC becomes the single source of truth for all experiential customer feedback. And a key part of making this happen is your VoC software platform. It is an absolute must. solicited.

VOC 72

VOC Customer Feedback Mystery Shopper CEM 72

PeopleMetrics

OCTOBER 3, 2019

Unless you’re working in a very small company, the full spectrum of VoC responsibilities are usually too much for one person. Often, people think they can create a world-class VoC program themselves using a low-end technology tool, but this can be risky ?— In most cases, you are going to need a VoC partner to help you.

VOC 59

VOC CEM Business Administration Machine Learning 59

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. 80% of B2B companies said they track voice-of-the-customer (VoC) as a means to improve business processes and 63% do it to increase customer-centricity. My conversations with B2B VoC managers over the years, and even recently, indicate that most of us are falling short.

VOC 54

VOC B2B Customer Experience Close the Loop 54

CX Journey

APRIL 17, 2019

Image courtesy of Pixabay This is the second of a two-part series on common VoC program mistakes. OK, so let's dive in on the next installment of VoC program mistakes. Failing to view it as a continuous process Your VoC program is all about continuous improvement. What are you going to do with it? Keep the conversation going!

VOC 54

VOC Close the Loop Touchpoint Social Media 54

Experience Investigators

OCTOBER 27, 2020

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. Customer listening posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. 5 Questions to Ask When Setting Up Listening Posts to Improve your VoC Program.

Voice of the Customer 130

Voice of the Customer Close the Loop VOC Social Media 130

PeopleMetrics

APRIL 9, 2018

Voice of Customer (VoC) programs (also known as Customer Experience Management (CEM) programs) are becoming the single source of truth for most organizations with regard to how the customer feels about their experience with a given company. can all be folded into a VoC program to get answers fast. The single source of truth.

VOC 70

VOC CEM Close the Loop Business Administration 70

ClearAction

MAY 14, 2024

8 Keys to Better VoC Methodology Lynn Hunsaker VoC methodology is the starting point for buy-in and enthusiasm around customer insights. Start there and continue here in designing your VoC methodology: 9. Better VoC Methodology: Instead, use common sense and technology to evaluate every transaction.

VOC 48

VOC Data Mining Finance Touchpoint 48

PeopleMetrics

OCTOBER 29, 2019

Let’s start with the obvious… if survey health is poor, nothing else you do with your VoC program will matter. A good transactional VoC survey can be completed in a short amount of time. In any event, transactional VoC surveys should be no more than three to five minutes under any circumstances. So what is a healthy survey?

VOC 61

VOC Double-Barreled Question CEM B2C 61

SurveySensum

SEPTEMBER 19, 2022

What is the voice of the customer (VOC)? What is Voice of Customer (VOC)? Voice of the Customer (VOC) is made up of two things — experiences and expectations. VOC is a term that is used to describe the experience and expectations that customers have from a business. Launch VOC surveys for FREE. Customer interviews.

VOC 52

VOC Social Media Voice of the Customer Sentiment Analysis 52

Lumoa

FEBRUARY 9, 2023

It involves creating customer touchpoints, analyzing customer feedback and data , and leveraging customer insights to build customer-centric products/services. Empathy maps typically include customer demographics, customer goals and needs, customer behavior, customer emotions, customer touchpoints, customer motivations and more.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

SurveySensum

MARCH 5, 2025

Listen And Analyze VOC From All Channels A fragmented customer experience leads to frustration and dissatisfaction. By analyzing omnichannel feedback , you can: Identify common issues customers face across different touchpoints. Lets explore how you can effectively use call center text analytics data.

Text Analytics 52

Text Analytics AI Sentiment Analysis Contact Center 52

ECXO

JULY 8, 2024

Consistency: Maintaining a consistent design language across all touchpoints helps in building a recognizable and trustworthy brand. Feedback and Adaptation: Continuous feedback loops and iterative design processes allow for the refinement of digital products based on real user interactions and feedback in parallel with VOC and data.

Touchpoint 156

Touchpoint Technology Technology VOC 156

SurveySensum

DECEMBER 28, 2020

Are you planning to implement a VOC program? . In our first few episodes, we will discuss how you can create a VOC program from ground zero and then, how can you take that up to CX maturity? When we connect VOC with the business metrics such as revenue or churn, then it has a broader understanding. How to capture VOC data?

VOC 98

VOC Social Media B2C Voice of the Customer 98

Experience Investigators

JULY 12, 2022

What does building a Voice of The Customer (VoC) program from the ground up look like? Customer Listening Posts are specific tools, locations and mechanisms to gather customer feedback along specific touchpoints on the customer journey. 5 Questions to Ask When Setting Up Listening Posts to Improve your VoC Program.

VOC 52

VOC Close the Loop Social Media Voice of the Customer 52

Lumoa

OCTOBER 31, 2021

Forsta offers scalable Voice of the Customer (VoC), Voice of the Employee (VoE), and survey options, from quick polls to advanced data collection, that fuel actionable insights in real-time. This includes any unstructured feedback from survey responses to online reviews and customer support conversations.

VOE 78

VOE VOC Unstructured Data Artificial Intelligence 78

Confirmit

JULY 7, 2017

The most effective method is a Voice of the Customer (VoC) program that collects feedback across all customer touchpoints to deliver meaningful and actionable insights. Success therefore depends upon understanding where you are delighting – or failing – your customers, and making decisions to improve results.

VOC 40

VOC B2C Actionable Insights Touchpoint 40

Confirmit

JULY 7, 2017

The most effective method is a Voice of the Customer (VoC) program that collects feedback across all customer touchpoints to deliver meaningful and actionable insights. Success therefore depends upon understanding where you are delighting – or failing – your customers, and making decisions to improve results.

VOC 40

VOC B2C Voice of the Customer Actionable Insights 40