SurveySensum

JULY 19, 2024

A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions. These biased questions not only skew the data but also waste a valuable opportunity to gather actionable insights. Let’s find out.

Double-Barreled Question 52

Double-Barreled Question Actionable Insights Text Analytics NPS 52

InteractionMetrics

APRIL 13, 2024

Scour your survey to ensure that it doesn’t include any leading constructs. Nix double-barreled questions. These questions ask about two separate issues in one question. Even better, use a mixture of research methods because each method will result in different kinds of actionable insights.

Double-Barreled Question 52

Double-Barreled Question Customer Survey Construction Start-ups 52

InteractionMetrics

MAY 28, 2019

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. But if you ask tired questions in tired ways you won’t learn much. If you are open, curious, and scientific in your approach, you’ll gain actionable insights that can dramatically improve your business.

Mystery Shopping 40

Mystery Shopping Double-Barreled Question Unstructured Data Non-Profits 40