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Using technology and smart question structuring, such as survey logic features and pre-testing, can streamline the survey process, cater to different devices, and significantly improve the collection of actionableinsights. What Are Bad Survey Questions? Fix : “How do you feel about the new office layout?”
Bad survey questions not only waste valuable opportunities to learn but can also mislead you into making poor decisions. In this blog post, we’ll cover what are bad survey questions, how to spot them, get examples, and offer tips to fix them for more accurate, actionableinsights from your customers.
If you are focused on creating the best customerexperience you know the importance of gathering authentic customer feedback and how it is important for taking the right action. These biased questions not only skew the data but also waste a valuable opportunity to gather actionableinsights.
Here’s my shot at a definition: Customer Listening is a research-driven discipline that requires an open, curious, and scientific state of mind. It seeks concrete insights to improve the customerexperience and it explores customer successes, friction points, and missed opportunities. Now, on to the 5 standards….
Nix double-barreledquestions. These questions ask about two separate issues in one question. This muddles your data and obscures the information you need to improve the customerexperience. Don’t ask customers irrelevant questions. ” asks about two behaviors in one sentence.
It will nag rather than invite, and worst of all, wont gather actionableinsights and KPIs. This is different from double-barreledquestions (which well cover shortly). Here, were talking about maintaining focus across the full survey, so every question fits together in a coherent, logical order.
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