Remove Actionable Insights Remove Customer Satisfaction Remove Double-Barreled Question
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Fixing Survey Bias: Identifying and Avoiding Biased Survey Questions

SurveySensum

A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions. These biased questions not only skew the data but also waste a valuable opportunity to gather actionable insights. Let’s find out.

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From a Data Die-Hard: How to Write Good Survey Questions

InteractionMetrics

Nix double-barreled questions. These questions ask about two separate issues in one question. Surveys have become so ubiquitous that you might get more data by conducting customer interviews, examining contact center conversations, or asking questions by email without linking to a survey or a form.