SurveySensum

OCTOBER 21, 2024

“There are no right answers to wrong questions.” – Ursula K. As far as customer surveys are concerned, this couldn’t be any closer to the truth. Surveys can provide us with so much insight into what your customers want and are thinking, but they can become a liability if the questions asked are flawed.

Double-Barreled Question 52

Double-Barreled Question Customer Feedback Actionable Insights Start-ups 52

SurveySensum

JULY 19, 2024

A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions. These biased questions not only skew the data but also waste a valuable opportunity to gather actionable insights. Let’s find out.

Double-Barreled Question 52

Double-Barreled Question Actionable Insights Text Analytics NPS 52

InteractionMetrics

APRIL 13, 2024

Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. She also asks whether in fact, you need a customer survey! Nix double-barreled questions.

Double-Barreled Question 52

Double-Barreled Question Customer Survey Construction Start-ups 52