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Ever stumbled upon a survey question that left you scratching your head, trying to figure out how to answer it accurately? That’s likely a doublebarreledquestion, a sneaky trap that combines two distinct topics into one, making it a challenge for respondents to provide clear and reliable answers.
Using technology and smart question structuring, such as survey logic features and pre-testing, can streamline the survey process, cater to different devices, and significantly improve the collection of actionableinsights. What Are Bad Survey Questions? Fix : “How do you feel about the new office layout?”
Bad survey questions not only waste valuable opportunities to learn but can also mislead you into making poor decisions. In this blog post, we’ll cover what are bad survey questions, how to spot them, get examples, and offer tips to fix them for more accurate, actionableinsights from your customers.
A poorly crafted survey with biased questions becomes a liability as it can lead to biased responses, misinterpretation of data, and ultimately leads to misguided business decisions. These biased questions not only skew the data but also waste a valuable opportunity to gather actionableinsights. Let’s find out.
Nix double-barreledquestions. These questions ask about two separate issues in one question. Surveys have become so ubiquitous that you might get more data by conducting customer interviews, examining contact center conversations, or asking questions by email without linking to a survey or a form.
Remove leading statements, skewed scales, double-barreledquestions, and other subjective constructs. But if you ask tired questions in tired ways you won’t learn much. If you are open, curious, and scientific in your approach, you’ll gain actionableinsights that can dramatically improve your business.
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