Customer Think

JULY 17, 2023

At the end of 2022, nearly two-thirds of marketers agreed that social listening had increased in value over the past year, according to Hootsuite. Social listening involves extracting and analysing publicly available information from social media channels, allowing a brand marketer to get closer to […]

Social Listening 94

Social Listening Actionable Insights Social Media 94

eglobalis

JULY 31, 2024

Eleven Key Technologies Enhancing Customer Experience Marketing Automation Platforms Marketing automation tools like Marketo and HubSpot streamline repetitive marketing tasks such as email campaigns, social media posting, and lead nurturing. Businesses will be able to track and measure customer journeys with greater accuracy.

Customer Experience 328

Customer Experience Social Media Predictive Analytics AI 328

Sprinklr

OCTOBER 20, 2021

When you think about your brand’s social media strategy, what comes to mind? Is it about listening to what your customers are saying about your brand on social media? Social media is now ubiquitous to the customer experience. Social suites platforms are designed just for this purpose.

Social Media 85

Social Media Unstructured Data CXM Social Listening 85

Execs In The Know

FEBRUARY 17, 2023

Social media has been around for almost two decades, with 75% of the world’s population ( ages 13+) now actively engaged in an ever-evolving online community of networks and algorithms. It’s something our advisory team at VXI observes frequently when evaluating a brand’s social media technology stack.

Social Media 52

Social Media Artificial Intelligence AI Retail 52

Sprinklr

OCTOBER 7, 2021

Today’s marketing teams face a multitude of common challenges around competitive benchmarking: A lack of actionable insights. You need actionable, data-driven insights. And without real-time data, you cannot effectively inform strategies to your customer care, paid media, social media, and digital marketing teams.

Social Listening 102

Social Listening CXM Unstructured Data Social Media 102

Zendesk

JUNE 17, 2022

Requests for help or information via your company’s social media accounts. Posts about your company and its products on social media. Connect a social listening tool like Sprout Social to your customer service software, and watch for changes in your email unsubscribe rates. Indirect customer feedback.

Customer Feedback 98

Customer Feedback Social Media Net Promoter Score Customer Satisfaction 98

SurveySensum

SEPTEMBER 14, 2020

Customers prefer to interact digitally across social media channels, chats, or apps than on calls. The number of website traffic, online transactions, and social media engagement have increased. Social media listening tools: . For all the insightful feedback that you receive, review it.

Customer Experience 59

Customer Experience Sentiment Analysis Social Media CX Transformation 59