Alaska Customer Experience Mystery Shopper 
InteractionMetrics
SEPTEMBER 17, 2019
Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. Toward the best customer surveys! Garbage in. Garbage out.
InteractionMetrics
SEPTEMBER 17, 2019
Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. Toward the best customer surveys! Garbage in. Garbage out.
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