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It connects the dots between different variablesbreaking down customerfeedback by flight number, region, airport, and even service type. They want to compare customer satisfaction on two international routes: New York – Alaska (Route 1) and New York – Uganda (Route 2). Thats where cross-tabulation comes in.
Curtis was deeply embedded with customer experience at Alaska Airlines before moving to Premara Blue Cross. We discuss the value of building bridges, listening tours, asking the right questions, using analytics wisely, and how conversations drive customer experience. . About Curtis .
Delivering great customer service above and beyond what people expect relies on various best practices and innovations like Conversational Automation solutions to resolve customer service challenges. The checkout clerk immediately handed him $145 because that was “what the customer wanted.”
Customers want to be able to interact with you on their preferred channels whether that be your website, chatbot, social media , or messaging apps. Gather customerfeedback. Customerfeedback can give you invaluable insight to better understand customer needs, goals, and pain points throughout the buyer journey.
Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) They would put a kibosh on leading questions and never bug customers with irrelevant or rote inquiries. The Alaska Airlines survey mentioned earlier failed miserably with logic gating.
Virgin America, Alaska Air, and JetBlue Airways are good examples of excellent customer service when it comes to response speed , with an average response time of 4-5 minutes on Twitter. The Key to Any Example of Good Customer Service. What do all these customer service examples have in common?
Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) They would put a kibosh on leading questions and never bug customers with irrelevant or rote inquiries. The Alaska Airlines survey mentioned earlier failed miserably with logic gating.
Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. I also examined an Alaska Airlines survey that, with 94 questions, puts the fatigue in survey fatigue. Most surveys are so flawed they’re broken.
Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. I also examined an Alaska Airlines survey that, with 94 questions, puts the fatigue in survey fatigue.
Or think about the codeshare partner experience, e.g., you bought a ticket with American but your flight is actually on Alaska. Don't confuse customers with inconsistent language, messaging, etc., Don't confuse customers by making them figure out your discombobulated partnership arrangements. Share customerfeedback with them.
Steve Gustavson (15:03): I mean generally I know summit sessions are, are, are measured in some way, shape or form based on customerfeedback. Did you guys get any customerfeedback on any of that? The thing in the first position gets the most engagement in Alaska. Steve Gustavson (16:32): It's the least.
How to Improve Surveys, Summarized: Martha and Amas discussed the problems with how companies use surveys, particularly Net Promoter Score (NPS), and offered advice on how to improve surveys to gather actionable customerfeedback. And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event.
Even if the customer responds, will the data be complete? Companies often send surveys and ask for customerfeedback because it’s easy, and they feel they should. Minimize what you ask of your customers, and then minimize again. Alaska Airlines once sent me a 94-question survey. Of course not.
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