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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) They would put a kibosh on leading questions and never bug customers with irrelevant or rote inquiries. The Alaska Airlines survey mentioned earlier failed miserably with logic gating.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Bad Customer Surveys are Ubiquitous. I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) They would put a kibosh on leading questions and never bug customers with irrelevant or rote inquiries. The Alaska Airlines survey mentioned earlier failed miserably with logic gating.