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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Earlier this year I wrote about how Whole Foods’ point of purchase receipt suffers from a complicated, disorganized survey request. Don’t overload your surveys.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Even worse, why issue surveys if the net result could be that your customers appear happier than they are. Bad Customer Surveys are Ubiquitous. Earlier this year I wrote about how Whole Foods’ point of purchase receipt suffers from a complicated, disorganized survey request. Don’t overload your surveys.