InteractionMetrics

FEBRUARY 24, 2020

In this 5-part series, I’ll share how my company checks and fixes surveys because if flawed surveys are everywhere, possibly yours could improve too! Bad Customer Surveys are Everywhere. Last year, I wrote about how Whole Foods asks customers to take their survey in a disorganized way. Let’s get started!

Gaming 52

Gaming Customer Survey Start-ups Customer Feedback 52

InteractionMetrics

SEPTEMBER 17, 2019

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Bad Customer Surveys are Ubiquitous. Imagine a World with Better Surveys.

Double-Barreled Question 45

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 45

InteractionMetrics

SEPTEMBER 17, 2019

I get what he wants, but this is NOT how to do a survey. Essentially, my rep is pushing for the answers he wants his higher ups to see. Since I frequently negotiate with my rep, I have nothing to gain by taking this survey truthfully. Bad Customer Surveys are Ubiquitous. Imagine a World with Better Surveys.

Double-Barreled Question 40

Double-Barreled Question Mystery Shopper Net Promoter Score Customer Survey 40