Alaska Double-Barreled Question Net Promoter Score 
InteractionMetrics
SEPTEMBER 17, 2019
I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question. Non-parallel Scales.
InteractionMetrics
SEPTEMBER 17, 2019
I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question. Non-parallel Scales.
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