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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Double-Barreled Questions. These questions ask two things at once, so it’s unclear which question the customer is answering. asks about two different behaviors in one question.