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List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. The Alaska Airlines survey mentioned earlier failed miserably with logic gating. Bad Customer Surveys are Ubiquitous.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) Start by using mystery shoppers to document which customers are asked to take your survey — and how. The Alaska Airlines survey mentioned earlier failed miserably with logic gating. Bad Customer Surveys are Ubiquitous.