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They want to compare customer satisfaction on two international routes: New York – Alaska (Route 1) and New York – Uganda (Route 2). NetPromoterScore Analysis Cross-tabulation takes your NPS analysis beyond just scoresit uncovers the why behind customer sentiment.
Some common ones include customer satisfaction (CSAT) and netpromoterscore (NPS). Alaska Airlines. Ranked as the top airline on Newsweek’s list, Alaska Airlines provides an extensive list of promises to their customers right on their website. Use metrics for your customer focus objectives.
I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) The Alaska Airlines survey mentioned earlier failed miserably with logic gating. In fact, Alaska Airlines punished frequent fliers by asking even more questions. Bad Customer Surveys are Ubiquitous. Don’t overload your surveys.
I also explored how Alaska Airlines is pestering its customers with surveys that extend to 94 (!) The Alaska Airlines survey mentioned earlier failed miserably with logic gating. In fact, Alaska Airlines punished frequent fliers by asking even more questions. Bad Customer Surveys are Ubiquitous. Don’t overload your surveys.
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How to Improve Surveys, Summarized: Martha and Amas discussed the problems with how companies use surveys, particularly NetPromoterScore (NPS), and offered advice on how to improve surveys to gather actionable customer feedback. And then new, new, uh, tickets and Alaska Airlines just to get finally home in any event.
For example, Satisfaction Metrics were replaced in the early aughts by the NetPromoterScore, which has, to some extent, been eclipsed by the Customer Effort Score. Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more. Don’t do that!
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