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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. Have questions about a B2B or B2C VoC program?

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#CXSecrets: Collecting Feedback IS a Touchpoint

PeopleMetrics

Touchpoints will vary depending on the type of business you're in. If you're a B2B company, you may think about the first interaction prospects have with your sales team. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data.

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Recover Alert Management - Centralized vs. Decentralized Approaches

PeopleMetrics

For B2B companies, every recover alert should include a follow-up — no exceptions! His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. Start with the customers who have the highest CLV, then proceed from there. Sean holds a Ph.D.

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How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

Let’s take a hypothetical example where you are the head of CX for a B2B telecommunications company. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. But if you have VoC running, your ROI possibilities are much greater.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

For B2B , we see response rates as high as 50%. His company offers CEM software with advanced machine learning solutions and hands-on analytical support to help companies make sense of their CX data. in Business Administration with a specialization in marketing science from Temple University in Philadelphia.

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