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Solving the customer success equation: Nick Mehta on delivering value at scale

Intercom, Inc.

As CEO of Gainsight , he has done more than most to popularize the category in the B2B SaaS world, and these efforts recently culminated in the company being acquired by Vista Equity Partners for $1.1 In the B2B world, it’s not just about the experience.

B2B 223
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Measuring B2B CX In SaaS: What Are The Metrics That Matter?

Gainsight

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Of the B2B companies that are fine-tuning their CX strategy , they are said to have strong revenue growth and ROI, reporting more than a 2x return on their investment. B2B CX: Beyond customer surveys.

B2B 12
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How to Optimize Customer Service With Omnichannel Support

TeamSupport

Case management continues to play a critical role in preserving customer relationships while also feeding the product development process. Although hiring staff can be costly, companies can’t afford to skip it if they are concerned about customer satisfaction.

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Confirmit for B2B: Program Accelerators

Confirmit

There are three key building blocks forming our approach to enabling B2B organizations to get their Confirmit CX program up and running quickly. CRM Integrations and standard action workflows for case management are also available. Closed-Loop Action Management. What are Confirmit’s Accelerators? Survey Designs.

B2B 40
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A new era of conversational CRM connects customer conversations across your business

Zendesk

Conversational channels in Zendesk Sell , starting with WhatsApp, let sales teams message with customers and capture every interaction automatically in Sell, where it can be managed, tracked, and reported on. That’s nearly double the rates seen by customer-facing support teams at B2B and B2C companies.

CRM 98
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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Instead (or in addition) Techrigy supports sophisticated searches, categorization, sentiment analysis, influence measurement, author tracking, and case management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

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Value Chain Solution to VoC ROI

ClearAction

See the Applied Materials example: Strategic Action on B2B VoC ). This holistic approach (as opposed to case management alone) is best for positive word-of-mouth and business growth. See the tw telecom example: Is Operations Involved in B2B Customer Experience? ). That is mutual value creation.

VOC 48