PeopleMetrics

JUNE 4, 2019

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

VOC 122

VOC B2C B2B CEM 122

PeopleMetrics

OCTOBER 29, 2019

A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

VOC 61

VOC Double-Barreled Question CEM B2C 61

PeopleMetrics

JULY 17, 2018

As noted previously, the term VoC is frequently used to describe the measurement of the customer experience; so is the term customer experience management (CEM). This feedback is especially important in business-to-consumer (B2C) industries, such as hotels and restaurants. As CEO, he guides the company’s vision and strategy.

VOC 209

VOC CEM CX Customer Feedback 209

PeopleMetrics

JULY 24, 2019

B2C companies with thousands or millions of customers, for instance, should make sure that their benchmark goals are based on robust customer feedback. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. And what about your basic survey health?

VOC 61

VOC CEM NPS Business Administration 61

PeopleMetrics

MAY 4, 2020

For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV). He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Following up on recover alerts is the heart of your VoC program.

Close the Loop 77

Close the Loop VOC CEM Business Administration 77