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A new era of conversational CRM connects customer conversations across your business

Zendesk

Conversational channels in Zendesk Sell , starting with WhatsApp, let sales teams message with customers and capture every interaction automatically in Sell, where it can be managed, tracked, and reported on. That’s nearly double the rates seen by customer-facing support teams at B2B and B2C companies.

CRM 98
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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

The quality of your questions won’t matter, the beauty of your dashboards won’t matter, and your case management workflow won’t matter either. A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. So what is a healthy survey? Watch the clock.

VOC 61
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Recover Alert Management - Centralized vs. Decentralized Approaches

PeopleMetrics

For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV). Some VoC software providers charge companies on a per-user basis, which can indirectly influence companies to limit the number of people who can access case management. Why follow up?

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Boost CX With These 7 Customer Communication Management Tools

SurveySensum

Best Features : It provides some extraordinary automation features like case management, a knowledge base, a contact center, live chats with service agents, etc. The tool is highly recommended for B2C companies. It integrates well with other customer service software to improve support and enhance functionality.

CX 52
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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Self-Service: Self-serve is coming to B2B in the same way that it has in B2C. SugarCRM is digitizing elements across the sales cycle, from case management and documentation all the way to guided customer workflows. Customers demand 24/7 support, and digitization of customer service processes is the only way to achieve this.

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Top 15 Qualtrics Competitors & Alternatives of 2025

SurveySensum

Customizable survey editor with DIY capabilities Survey sharing and gathering via multiple channels Advanced and AI-enabled text and sentiment analytics Advanced and analytical reporting capabilities Role-based analytical survey dashboards Real-time ticketing management $99 per month 4.6 (5) 5) Promoter.io