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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The most important AI technologies, that are relevant for analyzing customer feedback, fall in the area of natural language processing (NLP) and machine learning. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Both groups of technologies can be utilized to make analytics more actionable.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

The most important AI technologies relevant for analyzing customer feedback fall in the area of natural language processing (NLP) and machine learning. But machine learning technologies can also help you to move from diagnostic to predictive analytics: if I fix this issue in my customer experience, how much will my churn decrease?

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Call Center, Contact Center and Customer Experience Events – April 2018

Taylor Reach Group

SOCAP Ohio Chapter – B2C Text Messaging Summit April 5, Columbus, OH. It's an opportunity to unite with thousands of other Marketing, Service, Sales, and Commerce professionals, sharing your challenges and victories while learning from your peers. CEM 10th Annual Customer Experience Management in Telecoms Summit April 10 – 12, Vienna.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point. In B2C, business is mainly transactional.

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Recover Alert Management - Centralized vs. Decentralized Approaches

PeopleMetrics

For B2C companies with large numbers of customers, recover alert follow-up should be prioritized by the customer’s customer lifetime value (CLV). He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. Following up on recover alerts is the heart of your VoC program.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

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