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If one of them came to me and asked, “Uncle Jeremy, I’d sure love to follow in your footsteps and pursue a career in customerexperience (CX). While there are more and more schools offering degrees in customerexperience or customerexperiencemanagement, what if their school of choice does not?
After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". This activity alone with make your company 10x more customer-centric.
If one of them came to me and asked, “Uncle Jeremy, I’d sure love to follow in your footsteps and pursue a career in customerexperience (CX). While there are more and more schools offering degrees in customerexperience or customerexperiencemanagement, what if their school of choice does not?
Customerexperiencemanagers in the contact center have never mattered more. Because even though most businesses work hard to offer excellent service , today’s savvy customers notice so much more. They also share and compare their experiences with your business against the biggest brands in the world.
Customer service (CS) is critical for delivering a great customerexperience (CX). All too often, these terms are used interchangeably, but they are not synonymous— CS is not the same as CX. Customer service is part of the overall customerexperience, not the entire customerexperience.
Customer feedback is a leading indicator that will tell you how much revenue you're going to be receiving 2 months from now, 6 months from now, a year from now. CustomerExperienceManagement (CEM), as it's often called, is absolutely vital for every company to have. More #CXSecrets. Sean holds a Ph.D.
As a CX leader, do you ever feel like you're spending too much time setting up users and dashboards in your feedback management platform when you should be focusing on strategic ways for your organization to improve customerexperience? CX leaders today hold many different titles. What makes a great CX leader.
Today I'm really excited to release the first video in a new series called CX Secrets , where I'll be talking about exclusive bonus materials from a book I'm working on titled Listen or Die! The 40 Lessons That Turn Customer Feedback Into Gold. CX Secrets includes exclusive bonus material from Sean's book. Hi everybody!
There is even more room for disparity when CX lives in departments other than Marketing. Watch this edition of CX Secrets above , or click here to download the video transcript. At PeopleMetrics, we advise our clients to bring customerexperience together with marketing. Getting on the same page. Sean holds a Ph.D.
Today's CX Secret revolves around the notion of a "CustomerExperience (CX) Mindset." High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. The 40 Lessons That Turn Customer Feedback into Gold.
For more about measuring CX in transactional surveys (plus a bonus checklist), complete the form below: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: CX Leaders Shouldn't Focus on Managing Feedback Systems. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Given the changes in customer expectations across all industries brought about by COVID-19, it is now essential that you rethink your VoC program with a “beginners mind.”. I hope these recommendations will help you navigate the customerexperience during these uncertain times. Gearing up to reopen? Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
As noted previously, the term VoC is frequently used to describe the measurement of the customerexperience; so is the term customerexperiencemanagement (CEM). A consulting firm mentioned in the introduction, Forrester , coined a third term: customer feedback management (CFM). So What is VoC?
In other words, operators are able to “close the loop” with the customer, resolve any issues, and reduce the chance of churn. Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Sean has over 20 years of experience helping companies measure and improve the customerexperience.
Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Sean holds a Ph.D.
When your in-location experience is different from your web experience, or when your web experience is different from the experience a customer has with your native mobile app, this inconsistent CX will create problems. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: Use Internal Benchmarking to Quickly Enhance CX. Sean McDade founded PeopleMetrics in 2001 and he is the architect of the company’s customerexperiencemanagement (CEM) software platform.
Do you know any CX professionals who started out in market research? Like many of my peers, I too broke into the customerexperience space by way of the market research world—working at a large firm on a variety of highly valuable market research programs before founding PeopleMetrics in 2001. The single source of truth.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Another common goal is a certain percentage of surveys that contain a problem identified by a customer (in that case, the goal would be to have a score that is as low as possible). This is someone at the company who is passionate about CX, fully supports VoC, and will commit to seeing the process through. Identify a Sponsor.
In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customerexperience pays big returns. Then begin to create your own internal business case for VoC. Here are two to get you started: Forrester has a must-read report called “Why CX? Start with the facts. Conclusion.
Many companies experience numerous challenges in the ares of customerexperience transformation. We talked with the leading customerexperience experts to find out what CX professionals should pay attention in the coming years. “CX In Europe, the Ryanair debacle is the most prominent case of all.
To learn more about how to get the best of both worlds, contact us: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean holds a Ph.D.
The lesson here for CX professionals is that if you have a service, product or process that is easy and your customers love, think long and hard before changing it. Especially if that change can be perceived as more difficult by your customers. Listen to your customers! What can we learn from this? Sean holds a Ph.D.
After months of brainstorms , meetings, late nights and deadlines, I am thrilled to announce that my first book, Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold , will be available for purchase on Amazon starting Tuesday June 19th, 2018. Bruce Temkin , Managing Partner, Temkin Group. A book for CX leaders.
Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. Consider the trade-off between greater accuracy on every comment and the ability to spot key trends in real time that will help you improve CX! A Unifying Framework.
The goal of the book was to share best practices on how to create a great Voice of Customer (VoC) program. This bonus lesson is that the very best CX leaders are focusing on being more human , not providing more technology. Chatbots and endless IVR loops may scale, but they often do not deliver a great customerexperience.
For more about NPS (plus a bonus checklist), fill out the form below: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. Sean holds a Ph.D.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Here’s the key point for now: when customer feedback reaches those who interact with customers every day (usually called the front line or operators ), and they are empowered to act on this feedback and save potentially lost customers, a CX mindset is extended to the entire company. Customer Touchpoints.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
Remember, it’s impossible to overcommunicate to your team about the benefits of using customer feedback to make operational improvements. Looking for creative ways to talk about CX? Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. Contact PeopleMetrics: About the Author.
If your VoC program is more mature or you have experienced CX and VoC resources at your disposal, then an order taker that executes flawlessly makes sense. If you are just starting out or your industry has gone through rapid change, partnering with a firm that can provide expertise within CX and VoC will be well worth the investment.
Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customerexperiencemanagement (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.
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