This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If your business isn’t interested in CX then it’s effectively saying “we don’t care who buys our product, as long as somebody does” – this WILL find you out in today’s connected, empowered world. That few seem to understand that CX is a long term programme of transformation that cannot be measured in 12 week quarterly financials.
We talked with the leading customer experience experts to find out what CX professionals should pay attention in the coming years. “CX CX transformation is no longer a nice-to-have, it's a necessity” – states Forrester , one of the most influential research and advisory firms in the world. 2018 will be the year of CX and AI.?
What can we learn from this? The lesson here for CX professionals is that if you have a service, product or process that is easy and your customers love, think long and hard before changing it. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
After writing my book, Listen or Die , which outlined 40 lessons that turns customer feedback into gold, I often got the question: "what are the small handful of strategies that provide the biggest impact or provide the most insight on driving CX excellence?". Identify your CX Heroes, celebrate them and model them. Here they are!
Thanks for joining us for another edition of CX Secrets , a video series capturing bonus material from my book Listen or Die! Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: T he Importance of Aligning CX with Marketing. Sean holds a Ph.D.
Customer service (CS) is critical for delivering a great customer experience (CX). All too often, these terms are used interchangeably, but they are not synonymous— CS is not the same as CX. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Click here to download the book.
As a CX leader, do you ever feel like you're spending too much time setting up users and dashboards in your feedback management platform when you should be focusing on strategic ways for your organization to improve customer experience? CX leaders today hold many different titles. What makes a great CX leader. You're not alone.
There is even more room for disparity when CX lives in departments other than Marketing. Watch this edition of CX Secrets above , or click here to download the video transcript. In fact, many of our clients even house CX within the marketing world. Getting on the same page. The 40 Lessons That Turn Customer Feedback into Gold.
After publishing that blog post, I received a number of questions from clients and the CX community about what specific things should be done to welcome back customers and guests during the reopening process. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia.
Today's CX Secret revolves around the notion of a "Customer Experience (CX) Mindset." High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. The 40 Lessons That Turn Customer Feedback into Gold. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: CX Leaders Shouldn't Focus on Managing Feedback Systems. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Today I'm really excited to release the first video in a new series called CX Secrets , where I'll be talking about exclusive bonus materials from a book I'm working on titled Listen or Die! CX Secrets includes exclusive bonus material from Sean's book. Look out for more CX Secrets videos soon, and the book release in early 2018!
Are you familiar with all the different ways your customers interact with your business? Whether you're a seasoned CX professional or you've never heard of CX, chances are you at least have some basic notion of the areas, or touchpoints, where customers interact with your organization. Sean holds a Ph.D.
For more about measuring CX in transactional surveys (plus a bonus checklist), complete the form below: Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Closing the loop may not sound like a big deal, but fifteen years ago, when CX measurement was owned by market research, this kind of individual customer feedback was not reported on — and it wasn’t shared with the employees who could respond to the feedback and resolve issues. Sean holds a Ph.D.
When your in-location experience is different from your web experience, or when your web experience is different from the experience a customer has with your native mobile app, this inconsistent CX will create problems. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia.
Visit our YouTube channel to see all of the videos in the series, or click the links below to see other videos in the series: « PREVIOUS: Use Internal Benchmarking to Quickly Enhance CX. His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Do you know any CX professionals who started out in market research? So why does the transition from market research to customer experience come so naturally to CX professionals? His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
This is someone at the company who is passionate about CX, fully supports VoC, and will commit to seeing the process through. His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. Identify a Sponsor. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
So, what is CX measurement or VoC? Okay, so CX measurement (VoC) is not market research. His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. Let’s start with what it is not. So What is VoC? Then what is it?
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
If you are leading a customer experience (CX) team, begin by gathering statistics and public information about companies that have invested in the customer experience and seen a return on that investment. Then begin to create your own internal business case for VoC. Start with the facts. Look inside at CLV to determine ROI. Conclusion.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
If your VoC program is more mature or you have experienced CX and VoC resources at your disposal, then an order taker that executes flawlessly makes sense. If you are just starting out or your industry has gone through rapid change, partnering with a firm that can provide expertise within CX and VoC will be well worth the investment.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Looking for creative ways to talk about CX? His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Without it, CX professionals would be lost. The ones you need to know as a CX professional are solicited, unsolicited, structured, and unstructured. Consider the trade-off between greater accuracy on every comment and the ability to spot key trends in real time that will help you improve CX! A Unifying Framework.
His company offers CEM software with advanced machinelearning solutions and hands-on analytical support to help companies make sense of their CX data. in BusinessAdministration with a specialization in marketing science from Temple University in Philadelphia. Sean holds a Ph.D.
Here’s the key point for now: when customer feedback reaches those who interact with customers every day (usually called the front line or operators ), and they are empowered to act on this feedback and save potentially lost customers, a CX mindset is extended to the entire company. Your company begins to become customer-centric!
Listen or Die is a culmination of my 20+ years of CX experience boiled down into 40 quick lessons. These easy-to-use best practices provide CX leaders with the tools needed to build exemplary Voice of Customer programs that deliver ROI, turning customer feedback into gold. A book for CX leaders. Sean holds a Ph.D.
This bonus lesson is that the very best CX leaders are focusing on being more human , not providing more technology. Are you balancing your CX technology and human investments? To explore more CX lessons, click here to download your copy of Listen or Die. What CX lessons have you learned in 2019? Sean holds a Ph.D.
We organize all of the trending information in your field so you don't have to. Join 20,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content