The Science of CX Surveys: Greg Kihlström Interviews Martha Brooke
InteractionMetrics
JULY 29, 2024
In this episode of the Agile Brand podcast with Greg Kihlström, Martha Brooke discusses the science of CX surveys. The Science of CX Surveys, Summarized: Many CX programs lack a scientific approach. And so, you know, are CX programs scientific? Martha: Well, Greg, that’s a very big question with a very big answer.
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